Imagine spending $50 every minute for 11 years! That’s what the crop protection industry does to develop cutting edge products for farmers. Only through investment in innovation can we help farmers deal with the ever-increasing threat from crop pests, while also meeting more exacting societal expectations for pesticide products that are safe for human health and the environment.
Episode 1: Active Ingredients
Active Ingredients are what make crop protection products work. Learn how plant scientists have managed to dramatically decrease the amount of pesticide farmers need to apply to a problem from kilograms per hectare in the 1960s to grams per hectare today – thanks to great innovative advancements.