Imagine spending $50 every minute for 11 years! That’s what the crop protection industry does to develop cutting edge products for farmers. Only through investment in innovation can we help farmers deal with the ever-increasing threat from crop pests, while also meeting more exacting societal expectations for pesticide products that are safe for human health and the environment.
Episode 1: Active Ingredients
Active Ingredients are what make crop protection products work. Learn how plant scientists have managed to dramatically decrease the amount of pesticide farmers need to apply to a problem from kilograms per hectare in the 1960s to grams per hectare today – thanks to great innovative advancements.
Biologicals are a growing class of crop protection products, which make use of living organisms like microbes found in nature. Microbes are tiny micro-organisms like viruses, bacteria or fungi, some of which can have pesticide-like qualities that can be used by all farmers.