Innovation in Crop Protection Products

Imagine spending $50 every minute for 11 years! That’s what the crop protection industry does to develop cutting edge products for farmers. Only through investment in innovation can we help farmers deal with the ever-increasing threat from crop pests, while also meeting more exacting societal expectations for pesticide products that are safe for human health and the environment.

Watch our #CropTech innovation video series to discover the innovations that are changing the face of the crop protection industry.

Episode 1: Active Ingredients

Active Ingredients are what make crop protection products work. Learn how plant scientists have managed to dramatically decrease the amount of pesticide farmers need to apply to a problem from kilograms per hectare in the 1960s to grams per hectare today – thanks to great innovative advancements.



Episode 2: Biologicals

Biologicals are a growing class of crop protection products, which make use of living organisms like microbes found in nature. Microbes are tiny micro-organisms like viruses, bacteria or fungi, some of which can have pesticide-like qualities that can be used by all farmers.



Episode 3: RNAi

RNAi is a natural biological process that can be used to “turn down” the expression of certain genes – like the purple or white color in petunia flowers. RNAi has many potential applications, including in the medical field to fight disease, and also for the crop protection industry to prevent pests and diseases from destroying crops. Learn how scientists are using this technique to protect the honey bee population from the Varroa mite.



Episode 4: Computer Chemistry

Computer chemistry uses computers to process hundreds of thousands of chemical structures that could possibly make up a crop protection product, with pinpoint accuracy. Today’s machines are light years ahead of where we were even a decade ago. They are faster, more accurate and easier to use. Chemists set the parameters for the computers to work to ensure pesticides are safer and more effective than ever before.



Coming soon: check back here for Episode 5 which looks at formulations of crop protection products.