Innovation in Crop Protection Products

Imagine spending $50 every minute for 11 years! That’s what the crop protection industry does to develop cutting edge products for farmers. Only through investment in innovation can we help farmers deal with the ever-increasing threat from crop pests, while also meeting more exacting societal expectations for pesticide products that are safe for human health and the environment.

Watch our #CropTech innovation video series to discover the innovations that are changing the face of the crop protection industry.

Episode 1: Active Ingredients

Active Ingredients are what make crop protection products work. Learn how plant scientists have managed to dramatically decrease the amount of pesticide farmers need to apply to a problem from kilograms per hectare in the 1960s to grams per hectare today – thanks to great innovative advancements.

 

 

Coming soon: check back here for Episode 2 all about nature’s crop protection products!