Training Through Local Partnerships
CropLife International has developed a training model for agricultural education and training in rural farming communities.
In 2009, CropLife International, CropLife Asia and CropLife India partnered with two local organisations in the Adoni region of Andhra Pradesh, India, to provide training on Integrated Pest Management (IPM), responsible use and the secure storage of crop protection products.Click toWatch the Short Documentary
The project reached 128,000 farm families over a six year period.Explore
Located in Southern India, the Adoni region of Andhra Pradesh is home to almost 500,000 people. Many families throughout the region depend heavily on agriculture for their livelihoods, primarily growing cotton, rice and chilli’s in over 140 different villages. With crop protection products being used on most farms in Adoni, training on responsible use helps farmers to realise the benefits of crop protection products, while minimising any risks to themselves, their families or the environment.
Paul Raja Rao (BIRDS)Click for a quote from Paul Raja Rao
The training has brought many benefits to Adoni. Farmers are retaining what they have learned years after training, and sharing information with others. Ultimately, we're seeing a more educated workforce that is farming responsibly and improving their livelihoods.
Monitoring & Assessment
“The key is finding local partners who can adapt training programmes for local conditions, bring together skilled trainers, and deliver effective training to the community.”
Dr. Keith Jones (CropLife International)
Provide the necessary expertise, experience and resources to develop and implement training programmes.
CropLife International, CropLife Asia and CropLife India worked to initiate the project in Adoni by identifying local organisations that could deliver the training and monitor results. CropLife International then provided expertise, experience and resources to implement and manage the training programmes. Additional financial support was provided by USAID (Global Development Alliance).
Adapt programmes to local conditions and manage training activities.
In Adoni, CropLife International partnered with EFFORT, an organisation whose knowledge of agriculture in the region made them an ideal candidate for project implementation. CropLife International and EFFORT collaborated to develop and train a network of master trainers that educate and train farmers, families and communities throughout the region.
Educate and train farmers and their families. Farm input suppliers also participate in training to learn and then share information with their customers.
In Adoni, master trainers deliver education and training to farmers, families and communities through a variety of different training methods.
Monitor and assess training programmes as an independent third party; looking to verify the effectiveness of training programmes.
In Adoni, BIRDS is an independent third party organisation responsible for monitoring and assessing the results of training programmes. Through pre and post training surveys, BIRDS is able to measure the effectiveness of different training methods; with the key indicator being a change in farmers' practices towards the safe, responsible and effective use of crop protection products.
In Adoni, master trainers utilise a variety of different methods to train farmers, families and communities. Training methods must be adapted to the region where they are being delivered.
Master trainers meet with groups of 20-30 farmers in their villages to provide instruction in a classroom style setting. Farmers have the opportunity to listen and ask questions as the trainer works through a wide range of topics.Click to hide this information
Master trainers provide practical demonstrations to small groups of male and female farmers in the field. Farmers have the opportunity to watch, participate and get hands on experience while learning about IPM and responsible use.Click to hide this information
Farmers are encouraged to pass on what they have learned to other farmers in the community. After receiving training, farmers share information with other farmers both verbally and through printed leaflets.Click to hide this information
After training is complete, farmers are encouraged to establish official clubs where they can meet to learn and share information, while developing plans to improve the community. These clubs also benefit farmers by providing access to important financial services.Click to hide this information
Master trainers visit farm families in their homes to provide education and training that is relevant to the entire family. A major component of the visit includes showing the family how and where to securely store crop protection products.Click to hide this information
As many children in the region are from farm families, master trainers visit schools to provide general information about safety on the farm. This includes what crop protection products look like, that they should only be handled by an adult, and where they should be stored.Click to hide this information
Village meetings provide an opportunity for the whole community to listen in and participate in farmer training groups, including those not directly involved in the training programmes.Click to hide this information
Cultural shows draw large crowds in village centres, where song and dance becomes a vehicle for delivering important messages to the community. This creative approach to training combines entertainment with education, allowing messages to resonate among people of all ages.Click to hide this information
Informative posters and wall paintings are placed throughout villages to serve as reminders of what has been shared during farmer training groups, field demonstrations, house to house visits, village meetings and cultural shows.Click to hide this information
J. Bhanodaya (Master Trainer)Click for a quote from J. Bhanodaya
Providing training that helps farmers and their families grow good crops, and be responsible on their farms, makes me very proud.
Crop Protection Retailer
N. Ashokananda Reddy
Results in Adoni
Findings in Adoni have demonstrated that the training model is effective, and that local partnerships are vital to its successful implementation. The key measure of success for this model is farmer retention. Farmers have not only gained new knowledge and improved their practices, but are retaining and reinforcing what they have learned years after completing their training.
Retention is achieved by reaching farmers in the field, at home and during their leisure time so that messages resonate through their daily routines. Farmer to farmer training then empowers farmers to gain an even deeper understanding of the subject matter by becoming educators themselves. This continues over time, spreading messages through the community and increasing the numbers reached.
Findings in Adoni
- 90.3% of farmers could identify beneficial insects immediately after training, rising to 97% four years later. All farmers can identify crop pests.
- 97.4% of farmers understood the main components of responsible use (e.g. proper handling and storage of crop protection products) immediately after training, rising to 99.5% four years later.
- 93.2% of farmers were aware of the dangers of counterfeit pesticides (including how to recognize and avoid them) immediately after training, rising to 97% four years later.
- 89.7% of farmers disposed of their empty containers safely immediately after training, rising to 99.5% four years later.
Case Studies + Testimonials
For more information, including media enquiries and additional resources, please contact Robert Hunter at email@example.com.